Category Archives: Longchamp Handbags Outlet

French luxury house Longchamp outlet has completed an year in Indian market and Sophie Delafontaine, the Artistic Director of the brand says that the Indian luxury market has surely seen a boom in the recent years and credit goes to well versed consumers.

“The Indian luxury market has surely seen a boom in the recent years. With the entry of some of the world’s most prestigious and sought after brands in the country, Indian consumers are well versed and exposed with this space. We see India as a market with great potential and are sure that everyone will identify and love the brand.” Delafontaine told IANS during her debut visit to India.

Delafontaine was immersed in the world of replica Longchamp from her earliest years. With her parents and two brothers, she lived above the tobacco store on boulevard Poissonniere where, in 1948, her grandfather founded cheap Longchamp, selling leather-covered pipes to Allied soldiers after the liberation of Paris.

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The brand launched their first store in Capital in July last year and the lady feels that the the brand’s craftsmanship on luggage, replica handbags, accessories, shoes and ready-to-wear collections, has done well with the Indian masses.

Replica Longchamp has completed its first year in India and the journey has been phenomenal so far. We have received immense love from our Indian consumers.”

“When we first came in, there were apprehensions about the awareness the brand held for the Indian consumer, however the reactions we have received have been overwhelming and a driving force for our decision to open doors in Mumbai, the fashion capital of India,” said Delafontaine by adding that they are looking forward to the opening of the Mumbai store now.

She also feels that India is an important market for her brand just like France, Britain, Dubai, Italy, Japan, US, Canada, Singapore, Spain, HongKong and Switzerland

“All our markets hold important significance for us, not merely in terms of numbers but in terms of the sentiment that our consumers invest in and the artistic aesthetics that we draw upon from each market that we enter. Every market brings us a fresh eye to our brand and products,” she said.

The brand symbolizes well with women who are independent, dynamic, strong yet feminine at the same time.

“She embodies an attitude and a state of mind that shows that she is free yet bound by tradition and values. The brand transcends age barriers and has something in the collection that would appeal to people from all age groups and walks of life. We also have a range specially designed for men. The same has been designed keeping in mind today’s young man who is dynamic and always on the go,” said Delafontaine, who was made a Knight of the Order of Merit in October 2010.

Longchamp Mints A New Billionaire Fashion Family Thanks To Iconic replica Handbags

Longchamp’s handbags Le Pliage handbags have long been aspirational purchases for women around the globe. Now the success of that classic French collection has turned the family behind Longchamp outlet into billionaires.

Back in 1948, Jean Cassegrain founded a simple leather goods company as a pivot from his father’s traditional tobacco business, naming his new line of products after the horse racetrack in Paris. 65 years later, his son Philippe now leads the Cassegrain family’s 100% ownership of replica Longchamp, a fashion accessories powerhouse that FORBES values at an estimated $1.5 billion (about 1.1 billion Euros).

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Longchamp’s sales have exploded in recent years as the company capitalizes on a surging affordable luxury fashion market. 2012 sales were 454 million Euros, up 16% from the year before and nearly 75% from 2009. And those sales are from all over the world. According to French newspaper La Croix, only 30% of cheap Longchamp’s revenue comes from its home country of France. An additional 30% is from the rest of Europe, the Middle East, and Africa, with 25% in Asia and 15% in America.

Jean Cassegrain, the founder, passed away in 1972, just a year after the company released its first women’s handbag. Philippe took over and expanded the business. The standout Le Pliage line of nylon and leather tote bags that can fold flat was first designed in 1993. The company has since expanded to purses, wallets, luggage, and accessories.

Today, Philippe remains chairman of Longchamp outlet, with his son Jean, 48,  elevated to CEO. His other children are also involved in the day-to-day operation: Sophie, 45, is artistic director and Olivier, 43, is the director of boutiques in the United States, where the company opened its first store on Madison Avenue in 1984.

The Cassegrain family is just the latest in a wave of new fashion billionaires. In the last two years, names like Tory Burch, Sara Blakely (Spanx), Renzo Rosso (Diesel Jeans), Nicolas Puech (Hermes), and Domenico Dolce and Stefano Gabbana (Dolce & Gabbana) have all made the cut. They join the ranks of established fashion moguls like Miuccia Prada, Ralph Lauren, Gerard and Alain Wertheimer (Chanel), and Giorgio Armani.

Dedicated follower of fashion——replica Longchamp

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For Jean Cassegrain,cheap Longchamp is a way of life. As he looked back, some of his earliest memories were centered on the business founded by his grandfather in 1948.

Walking down memory lane, he recalled visits to the replica Longchamp workshops in western France and his grandmother’s store on the Champs-Elysees in Paris.

“There were family discussions about new ideas, and later trips with his father to exhibitions and trade fairs around the world,” a profile supplied by the company stated.

Today, Cassegrain is the chief executive officer of the world-famous family-owned French fashion house in Paris. And he confessed that he never considered doing anything else.

With about 1,500 retail outlets and businesses in 80 countries,cheap Longchamp is a global blue-chip brand with a wide range of luxury collections, including handbags, luggage, accessories, shoes and ready-to-wear clothing.

Annual sales for the group reached 566 million euros ($633 million) in 2015, the latest financial figures the company released. This was an increase of 14 percent compared to 2014.

In China, local sales jumped by 30 percent during the same period, although the company did not release detailed numbers.

“We plan to open more stores in China to expand our presence,” Cassegrain said. “The Chinese economy is growing, and more and more people want to buy luxury products.”

Back in April, the company opened its flagship store in China at the Kerry Center in the heart of Shanghai. This marked an important milestone for the group.

“We are confident about Longchamp’s prospects in China,” he said.

In a far-reaching interview with China Daily, Cassegrain talked about the company’s growth strategy, his management philosophy and his passion for skiing.

How do you assess the prospects of your business in China and its economy?

We still have a lot of potential for growth. So far, we have 18 stores in China, but there is potential for us to open more at new locations. There are still cities where we are not present and where we could consider opening an outlet.

In general, the Chinese economy is still growing, and there are more and more people here who have achieved a financial level where they can buy luxury European brands. I think for Longchamp there are a lot of opportunities. We will continue to grow in the years ahead.

What are your investment plans in China?

The new store we opened on Nanjing West Road of Shanghai is a big investment and a significant step for the brand.

In October, we will open a new store in Beijing at a landmark shopping mall on Wangfujing Street. We are considering opening stores in second-tier cities that we are not present in, such as Changsha, in the coming months.

Who are your target customers in China and how will you attract them?

I think our brand is unique and that means we will be able to reach a wide range of people. We are not a niche brand, so we don’t focus on a specific category of client. Our customers in Europe can be teenagers, mothers, grandmothers or entire families.

It is difficult to pinpoint a precise category for our products. One of the reasons for our success is that we can sell to a large variety of people. The Longchamp range is very broad, with a lot of colors, shapes and price ranges.

How do we reach them? First, we open a store in the right location, to advertise our brand to the public. I think that is very important. Moreover, we have to use all the communication methods that we can, including newspapers, magazines and online channels, such as WeChat.

Alexa Chung dropped as face of Replica Longchamp after she endorses other brands

Alexa Chung will be dropped as ambassador for designer handbag label Longchamp outlet due to her association with “countless brands”.

The 33-year-old, who was once a presenter on children’s show T4, has represented the Parisian brand for three years.

She became the darling of designers enraptured by her looks — with many of them comparing her to Sixties icon Jane Birkin — and has contracts with AG Jeans, Marks & Spencer and Mulberry, who named a bag replica after her.

But a senior source at Longchamp replica told the Standard: “Up and down the high street you can see that Alexa has lent her name to countless brands.”

They added: “We’ve swapped. We’re going back to a real model. Authenticity is key and we think it adds more. Having a model seemed to make more sense.”

It is understood that Chung, who has two more seasons to promote under the terms of her contract, will part company with Longchamp outlet in the autumn.

LongchampThe split comes despite her close friendship with the wealthy Cassegrain family, who have owned Longchamp outlet for three generations. She struck up the relationship when she was employed to DJ at the brand’s Regent Street launch party in 2013, which was attended by Mick Jagger. However, senior family figures are now said to think her endorsements of other brands are taking away from the authenticity of Longchamp replica. Chung also has her own eponymous collection out this month.

It was reported this year that the model had been dropped by M&S after launching two “archive” collections for the retailer. This was later denied. A spokeswoman for Chung said: “Alexa and Longchamp have enjoyed seven successful seasons together and mutually agree to move on for AW17. Alexa is focused on the much anticipated launch of her own brand ALEXACHUNG which launches on May 30.”cheap  Longchamp was unavailable for comment.

Replica Longchamp unveils first boutique in Metro Cebu

LongchampLAST Sept. 13 was a night of celebration as Cebu’s well-heeled society laid witness to the launch of the Longchamp outlet boutique at Rustan’s Cebu, the brand’s first boutique outside of the Luzon region in the country.

Guests were welcomed by Rustan commercial corporation president Donnie V. Tantoco, together with Longchamp replica handbags area retail manager Longchamp Outlet for Asia Pacific Romain Chappotteau, and Rustan commercial corporation division manager for shoes, bags and accessories Paolo Lobregat.

Originating from Paris and founded by Jean Cassegrain, Longchamp replica is valued as the leather goods brand of choice for women and prized for its incomparable designs not to mention its attention to detail as a single handbag requires more than 100 parts and as many as 250 steps to assemble.

Guests were entertained with good music, free-flowing food and drinks while posing with their cheap Longchamp bag of choice in an interactive photo shoot. More than the launch, it included a preview of its Autumn 2016 Collection which was inspired from nature and the wild, styled for city living Cheap Longchamp. Among the new styles presented that night Honoré 404 Panthère, and the Roseau Croco in an entirely redesigned shape and in beautiful new colors.

The Longchamp outlet boutique is located on Level 1, Rustan’s, Ayala Center Cebu. Published in the Sun.Star Cebu newspaper on September 30, 2016. Latest issues of SunStar Cebu also available on your mobile phones, laptops, and tablets. Subscribe to our digital editions at epaper.sunstar.com.ph and get a free seven-day trial.

Luxury Replica brand Longchamp sets its eyes on UK

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French luxury fashion house Longchamp handbags replica plans to open more stores in UK in order to expand its presence, considering the huge growth potential, Longchamp CEO Jean Cassegrain said.

“Currently, we have 18 stores in UK.There is a potential for us to open stores at new locations and there are still cities where we are not present,” said Cassegrain.

He said the Chinese economy is still growing, and more and more people consider buying luxury products due to higher incomes, adding he is confident with the company’s prospects in the Chinese market.

“In October, we will open a new store in Beijing, at a landmark shopping mall on Wangfujing Street,” he said, adding they are considering opening stores in second-tier cities such as Changsha.

The Paris-based Longchamp outlet opened its China flagship store at the Kerry Center in the heart of Shanghai on Thursday.

The store will present the widest range of the house’s collections in China, including women’s ready-to-wear, shoes, handbags replica, leather accessories, men’s collections and luggage bags replica.

The new store in Shanghai is a major investment and significant step for the brand, according to Cassegrain.

Apart from brick-and-mortar stores, Chinese customers can buy products via online platforms such as the official WeChat account of Longchamp bags replica. “It is our plan to continue developing online channels in China,” Cassegrain said.

Founded in Paris in 1948, Longchamp replica is still currently owned and run by the Cassegrain family, with its products ranging from handbags outlet, luggage, accessories, and shoes to ready-to-wear collections. It is available in 80 countries through a network of 1,500 points of sale.

Longchamp Replica to ramp up further its presence in UK

LongchampA fiercely independent family company with nearly €600 million in turnover and 70% of production exported. A brand of Longchamp handbags replica and accessories that for years has been the best known brand in France and a very strong bond with UK in terms of taste, style and business model. And yet, until five years ago, Longchamp – founded in Paris in 1948 – had a presence in our country that was still much less pervasive than in other European markets, although it’s profile has risen over the past decades.

“When, in 2011, the Cassegrain family proposed to me that I open an Italian branch and laid out their goals and ambitions, I though that it would be a difficult but not impossible challenge,” said Paola Patrone, country manager for Longchamp in UK. “The seriousness of the project was clear, as was the availability to make key investments right from the start, despite the fact that only five years before we had been in a full-blown economic crisis of consumption. So I accepted and today I think that we are already at a good point with respect to the goals that the founders/owners, and myself as well, want to reach.”
Definitive 2016 financial data aren’t out yet, but in 2015 Longchamp revenue rose 14% to €56 million. There’s likely to be an additional increase for the year just ended, which will bring revenue close to the €600 million mark.

“In 2011, Longchamp was only present in UK in some multi-brand stores with few products besides Longchamp handbags outlet. Today, we have six boutiques in Milan, Florence, Rome, Venice, Genoa and Portofino, all in prestigious locations, alongside luxury brands, and we are in about 100 other high-end locations,” Patrone said. “We have been growing uninterruptedly for five years and in 2016 revenue rose by 8.3%. A this point, UK is one of the major European markets for the brand.”

But our country is also important from a strategic perspective. “The handbags replica and accessories, which will always be Longchamp’s core business, are made in France, where we have six factories. But that’s not the case for the two categories introduced to give the brand more global breadth (it’s currently present in 80 countries). Pret-à-porter, which we show twice a year in Paris during Fashion Week, is all made in UK, and our shoes are 90% made in UK,” she says.

The boutiques are an important way to introduce our brand to foreigners: Italian customers make up about half of business, the rest are tourists from around the world.”

Longchamp’s best-seller is Le Pliage, the foldable nylon bag launched in 1993 and available in leather since 2012.
“Over time, we created Le Pliage bags outlet in every color and size, working with artist like Jeremy Scott,” recalls Patrone. The price (which starts from €80) makes it an excellent way to enter the Longchamp world. But we are perceived as a true luxury brand and with a strong skill in workmanship and the choice of material. It’s no coincidence that the best-sellers in our clothing line are leather jackets and pants. Longchamp also offers Longchamp outlet handbags that can cost thousands of euros depending on the size and material,” she said.

Being able to set the starting price at €80 is one of the advantages of being independent and owned by a very united family. Of not having outside pressure and being forced to drive up margins and revenues. “For the Cassagrain, the important thing is to grow in a healthy way, maintaining intact the price-quality ratio,” she concluded.

Longchamp Atelier : Witness the making of a Paris Premier replica bag

Striding out from a sun-drenched Parisian café enveloped Longchamp bags outlet in her signature leopard coat, Alexa Chung totes an oxblood version of the Paris Premier bag in Longchamp’s fall 2016 campaign. The house knows full well the charm Chung has on any breathing female. Practically anything she wears, everyone covets — but there’s more to Longchamp’s latest bag addition than meets the eye.

In tandem with Paris Premier’s launch, the French leather goods house is setting up their very first Longchamp Atelier pop-up in Singapore. The open space lets you Longchamp outlet in on the know of the house’s 68 years of leather expertise and the love labour behind the elegantly sturdy structure Longchamp hanbags replica of the Paris Premier. Indeed, turning exquisitely tanned calfskin into a Paris Premier is no easy task: The bag passes through various artisans’ skilled hands of millimetre-accuracy before it’s truly complete.

lbagsSubtle touches of metal on leather, hand-stitched cheap Longchamp zipper pulls, leather folds in between the handles — the most diminutive details matter in the Longchamp workshop. Come 22 October, simply step into the space and discover the impeccable craftsmanship, laid bare for all to see.

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Now, Longchamp replica in UK

LALongchamp, a leading French handbag brand, opened its first store at the DLF Emporio Mall in Delhi this week. Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand. Its Longchamp handbags OUTLET, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality. Over time, the brand extended to shoes and ready-to-wear collections. Longchamp uses a multichannel approach to appeal to consumers. For instance, as part of the promotions for customizable versions of its cheap Longchamp handbags, Longchamp has invited consumers to share a photo of a previous purchase on Tumblr and win a chance to personalize their own bag. Through this, the brand reached out to loyalists, rewarding them for their support and enabling them to be part of the brand story. Longchamp’s brand ambassadors include British models Kate Moss and Alexa Chung, while collaborations with designers such as Jeremy Scott and Mary Katrantzou continue.

Unlike older, storied luxury brands, Longchamp outlet is adding more stores and sticking to affordable prices. The result: faster revenue growth. In the last three years, the firm’s revenue surged by 75%, about twice as fast as the personal luxury goods market, said Longchamp chief executive Jean Cassegrain, grandson of the founder. Its 1,000 sq. ft boutique in Delhi will house the brand’s Longchamp handbags outlet and luggage collections. Signature pieces such as the Le Pliage Heritage, Pénélope, Roseau and the popular Le Pliage Cuir replica bags will be available at the boutique, along with a wide assortment of high-end accessories.

Longchamp has entered the Indian market Longchamp outlet online just days before American luxury brand Coach opens its first store in Mumbai this month. There are reports that Italian luxury brand Prada is currently in talks with potential partners to establish a retail presence in India. According to a report Longchamp outlet released early this year by Assocham, an industry lobby group, the luxury market in India is growing at a compound Longchamp replica handbags annual growth rate of 25%, with the market estimated to cross $18.3 billion by the end of this year.

Longchamp’s UK debut reiterates the importance of India as a market for global luxury.

Longchamp Has It in the Bag Replica

For Kimberly Harvey, a 34-year-old in New York City, it’s an overnight bag for when she visits her parents in New Jersey (“I stuff and go,” she says).

For Sharona Haroonian, a high school senior from Philadelphia, it’s a book bag (“Literally everyone at my school has one”).

For Mel Kim, a Los Angeles-based graphic designer, it’s a gym bag (“The nylon is so sturdy that I don’t care what I throw in”).

For Tina Craig, a co-founder of the blog BagSnob, it’s an extra bag to stuff in her suitcase when she goes on vacation (“I fold it, and then when I shop too much, it just becomes my carry-on”).

For Paul Danton, a 45-year-old HR professional, it’s an emergency birthday gift he bought last-minute for his wife (“She has the small one in a few colors, so I’m pretty sure she’ll like the large one”).

clbags2The trapezoidal nylon bag with leather handles and a signature flap comes in all sorts of sizes and colors and has been Longchamp’s bread and butter since it first came onto the market in 1993. Everyone from Kate Middleton to Angela Merkel to Miley Cyrus to Karlie Kloss to your own mom (or aunt or cousin or all of the above) has one. Suzy Menkes has admitted she collects them.

The Le Pliage is not an It bag — it’s far too ubiquitous for that. It’s not hard to get your hands on one, and they sell for just $95 to $145. Ten totes are sold every minute, with more than 32 million sold since their debut 23 years ago. How has the humble Le Pliage remained a reliable bestseller for nearly two decades when so many other handbag trends have come and gone?

Because the Cassegrains’ business roots were in tobacco, the family already had access to trade routes. In fact, Longchamp was one of the first European companies to trade with Japan, notes InStore Magazine. By 1960, its smoking accessories were sold in nearly 100 countries, and Longchamp began to produce men’s travel Longchamp bags outlet; the Cassegrains claim they were the first to create luggage made of nylon. Around this time, the family started to think about women’s accessories. According to WWD, many female shoppers in America were buying the men’s Longchamp bags and requesting store buyers inquire about a women’s collection.

So in 1971, Longchamp debuted its first women’s bag, just one year before the first Jean Cassegrain passed away and his wife and son Philippe took over the family business. The “LM line,” which was first sold in Japan, was made of calfskin leather and featured horses silkscreened over a crisscross pattern (an edition of this original bag was reissued a few years ago to celebrate the brand’s 60th anniversary). The Longchamp replica bags were an instant success and helped the brand spread rapidly across Asia. As Longchamp began to gain a reputation for producing outstanding lightweight bags sales, its smoking accessories appeared less and less in catalogues, until they disappeared completely in 1979.

clbags.0“The difference in having a family-run business is that they think generation to generation, not quarter to quarter,” says Katherine Ormerod, editorial director of luxury shopping site Lyst. “That’s part of the authenticity of the brand.”

Philippe introduced the Le Pliage bag in 1993, inspired by origami he saw on a trip to Japan. Initially, the bag was met with little fanfare. According to Entrepreneur, it was backed by zero marketing dollars and sales stalled for the first three years. But the bag found its footing.

“Le Pliage” means “folding bag” in French, and its simple design hit a nerve. The International Herald Tribune called it “one of those have-to-have fashions” in 1998, and the Associated Press half-jokingly told Kate Spade to “move over.” By 2008, Jean Cassegrain confirmed to WWD that the brand Longchamp outlet uk was making 2.5 million Longchamp bags online a year, boasting that he didn’t “think any brand has any single design that sells that much.”