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French luxury house Longchamp outlet has completed an year in Indian market and Sophie Delafontaine, the Artistic Director of the brand says that the Indian luxury market has surely seen a boom in the recent years and credit goes to well versed consumers.

“The Indian luxury market has surely seen a boom in the recent years. With the entry of some of the world’s most prestigious and sought after brands in the country, Indian consumers are well versed and exposed with this space. We see India as a market with great potential and are sure that everyone will identify and love the brand.” Delafontaine told IANS during her debut visit to India.

Delafontaine was immersed in the world of replica Longchamp from her earliest years. With her parents and two brothers, she lived above the tobacco store on boulevard Poissonniere where, in 1948, her grandfather founded cheap Longchamp, selling leather-covered pipes to Allied soldiers after the liberation of Paris.

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The brand launched their first store in Capital in July last year and the lady feels that the the brand’s craftsmanship on luggage, replica handbags, accessories, shoes and ready-to-wear collections, has done well with the Indian masses.

Replica Longchamp has completed its first year in India and the journey has been phenomenal so far. We have received immense love from our Indian consumers.”

“When we first came in, there were apprehensions about the awareness the brand held for the Indian consumer, however the reactions we have received have been overwhelming and a driving force for our decision to open doors in Mumbai, the fashion capital of India,” said Delafontaine by adding that they are looking forward to the opening of the Mumbai store now.

She also feels that India is an important market for her brand just like France, Britain, Dubai, Italy, Japan, US, Canada, Singapore, Spain, HongKong and Switzerland

“All our markets hold important significance for us, not merely in terms of numbers but in terms of the sentiment that our consumers invest in and the artistic aesthetics that we draw upon from each market that we enter. Every market brings us a fresh eye to our brand and products,” she said.

The brand symbolizes well with women who are independent, dynamic, strong yet feminine at the same time.

“She embodies an attitude and a state of mind that shows that she is free yet bound by tradition and values. The brand transcends age barriers and has something in the collection that would appeal to people from all age groups and walks of life. We also have a range specially designed for men. The same has been designed keeping in mind today’s young man who is dynamic and always on the go,” said Delafontaine, who was made a Knight of the Order of Merit in October 2010.

Longchamp Mints A New Billionaire Fashion Family Thanks To Iconic replica Handbags

Longchamp’s handbags Le Pliage handbags have long been aspirational purchases for women around the globe. Now the success of that classic French collection has turned the family behind Longchamp outlet into billionaires.

Back in 1948, Jean Cassegrain founded a simple leather goods company as a pivot from his father’s traditional tobacco business, naming his new line of products after the horse racetrack in Paris. 65 years later, his son Philippe now leads the Cassegrain family’s 100% ownership of replica Longchamp, a fashion accessories powerhouse that FORBES values at an estimated $1.5 billion (about 1.1 billion Euros).

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Longchamp’s sales have exploded in recent years as the company capitalizes on a surging affordable luxury fashion market. 2012 sales were 454 million Euros, up 16% from the year before and nearly 75% from 2009. And those sales are from all over the world. According to French newspaper La Croix, only 30% of cheap Longchamp’s revenue comes from its home country of France. An additional 30% is from the rest of Europe, the Middle East, and Africa, with 25% in Asia and 15% in America.

Jean Cassegrain, the founder, passed away in 1972, just a year after the company released its first women’s handbag. Philippe took over and expanded the business. The standout Le Pliage line of nylon and leather tote bags that can fold flat was first designed in 1993. The company has since expanded to purses, wallets, luggage, and accessories.

Today, Philippe remains chairman of Longchamp outlet, with his son Jean, 48,  elevated to CEO. His other children are also involved in the day-to-day operation: Sophie, 45, is artistic director and Olivier, 43, is the director of boutiques in the United States, where the company opened its first store on Madison Avenue in 1984.

The Cassegrain family is just the latest in a wave of new fashion billionaires. In the last two years, names like Tory Burch, Sara Blakely (Spanx), Renzo Rosso (Diesel Jeans), Nicolas Puech (Hermes), and Domenico Dolce and Stefano Gabbana (Dolce & Gabbana) have all made the cut. They join the ranks of established fashion moguls like Miuccia Prada, Ralph Lauren, Gerard and Alain Wertheimer (Chanel), and Giorgio Armani.

Dedicated follower of fashion——replica Longchamp

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For Jean Cassegrain,cheap Longchamp is a way of life. As he looked back, some of his earliest memories were centered on the business founded by his grandfather in 1948.

Walking down memory lane, he recalled visits to the replica Longchamp workshops in western France and his grandmother’s store on the Champs-Elysees in Paris.

“There were family discussions about new ideas, and later trips with his father to exhibitions and trade fairs around the world,” a profile supplied by the company stated.

Today, Cassegrain is the chief executive officer of the world-famous family-owned French fashion house in Paris. And he confessed that he never considered doing anything else.

With about 1,500 retail outlets and businesses in 80 countries,cheap Longchamp is a global blue-chip brand with a wide range of luxury collections, including handbags, luggage, accessories, shoes and ready-to-wear clothing.

Annual sales for the group reached 566 million euros ($633 million) in 2015, the latest financial figures the company released. This was an increase of 14 percent compared to 2014.

In China, local sales jumped by 30 percent during the same period, although the company did not release detailed numbers.

“We plan to open more stores in China to expand our presence,” Cassegrain said. “The Chinese economy is growing, and more and more people want to buy luxury products.”

Back in April, the company opened its flagship store in China at the Kerry Center in the heart of Shanghai. This marked an important milestone for the group.

“We are confident about Longchamp’s prospects in China,” he said.

In a far-reaching interview with China Daily, Cassegrain talked about the company’s growth strategy, his management philosophy and his passion for skiing.

How do you assess the prospects of your business in China and its economy?

We still have a lot of potential for growth. So far, we have 18 stores in China, but there is potential for us to open more at new locations. There are still cities where we are not present and where we could consider opening an outlet.

In general, the Chinese economy is still growing, and there are more and more people here who have achieved a financial level where they can buy luxury European brands. I think for Longchamp there are a lot of opportunities. We will continue to grow in the years ahead.

What are your investment plans in China?

The new store we opened on Nanjing West Road of Shanghai is a big investment and a significant step for the brand.

In October, we will open a new store in Beijing at a landmark shopping mall on Wangfujing Street. We are considering opening stores in second-tier cities that we are not present in, such as Changsha, in the coming months.

Who are your target customers in China and how will you attract them?

I think our brand is unique and that means we will be able to reach a wide range of people. We are not a niche brand, so we don’t focus on a specific category of client. Our customers in Europe can be teenagers, mothers, grandmothers or entire families.

It is difficult to pinpoint a precise category for our products. One of the reasons for our success is that we can sell to a large variety of people. The Longchamp range is very broad, with a lot of colors, shapes and price ranges.

How do we reach them? First, we open a store in the right location, to advertise our brand to the public. I think that is very important. Moreover, we have to use all the communication methods that we can, including newspapers, magazines and online channels, such as WeChat.

Alexa Chung dropped as face of Replica Longchamp after she endorses other brands

Alexa Chung will be dropped as ambassador for designer handbag label Longchamp outlet due to her association with “countless brands”.

The 33-year-old, who was once a presenter on children’s show T4, has represented the Parisian brand for three years.

She became the darling of designers enraptured by her looks — with many of them comparing her to Sixties icon Jane Birkin — and has contracts with AG Jeans, Marks & Spencer and Mulberry, who named a bag replica after her.

But a senior source at Longchamp replica told the Standard: “Up and down the high street you can see that Alexa has lent her name to countless brands.”

They added: “We’ve swapped. We’re going back to a real model. Authenticity is key and we think it adds more. Having a model seemed to make more sense.”

It is understood that Chung, who has two more seasons to promote under the terms of her contract, will part company with Longchamp outlet in the autumn.

LongchampThe split comes despite her close friendship with the wealthy Cassegrain family, who have owned Longchamp outlet for three generations. She struck up the relationship when she was employed to DJ at the brand’s Regent Street launch party in 2013, which was attended by Mick Jagger. However, senior family figures are now said to think her endorsements of other brands are taking away from the authenticity of Longchamp replica. Chung also has her own eponymous collection out this month.

It was reported this year that the model had been dropped by M&S after launching two “archive” collections for the retailer. This was later denied. A spokeswoman for Chung said: “Alexa and Longchamp have enjoyed seven successful seasons together and mutually agree to move on for AW17. Alexa is focused on the much anticipated launch of her own brand ALEXACHUNG which launches on May 30.”cheap  Longchamp was unavailable for comment.

Replica Longchamp unveils first boutique in Metro Cebu

LongchampLAST Sept. 13 was a night of celebration as Cebu’s well-heeled society laid witness to the launch of the Longchamp outlet boutique at Rustan’s Cebu, the brand’s first boutique outside of the Luzon region in the country.

Guests were welcomed by Rustan commercial corporation president Donnie V. Tantoco, together with Longchamp replica handbags area retail manager Longchamp Outlet for Asia Pacific Romain Chappotteau, and Rustan commercial corporation division manager for shoes, bags and accessories Paolo Lobregat.

Originating from Paris and founded by Jean Cassegrain, Longchamp replica is valued as the leather goods brand of choice for women and prized for its incomparable designs not to mention its attention to detail as a single handbag requires more than 100 parts and as many as 250 steps to assemble.

Guests were entertained with good music, free-flowing food and drinks while posing with their cheap Longchamp bag of choice in an interactive photo shoot. More than the launch, it included a preview of its Autumn 2016 Collection which was inspired from nature and the wild, styled for city living Cheap Longchamp. Among the new styles presented that night Honoré 404 Panthère, and the Roseau Croco in an entirely redesigned shape and in beautiful new colors.

The Longchamp outlet boutique is located on Level 1, Rustan’s, Ayala Center Cebu. Published in the Sun.Star Cebu newspaper on September 30, 2016. Latest issues of SunStar Cebu also available on your mobile phones, laptops, and tablets. Subscribe to our digital editions at epaper.sunstar.com.ph and get a free seven-day trial.

All the Cool Girls Had One collection:Longchamp replica

LongchampEven after you’ve traded in school uniforms for business-casual ones, given up on getting that trend right, and finally put down that hideous but really, really expensive bag replica, totems of popularity don’t quite lose their power. Years later, they can still carry the weight of fitting in or the fear of standing out; they capture bygone struggles with body image and gender presentation, and symbolize Longchamp bags outlet a growing awareness of race and class.

We talked to a slew of mean girls, nerds, and outcasts, plus the self-described “second or third most popular girl in my high school.” Now they’re artists, writers, actors, and athletes. (Turns out, Judy Blume struggled in middle school, too.) Here, 16 women on the shoes, bags, clothes, and brands Longchamp outlet they loved above all else.

Molly Ringwald, actor and writer:

“By the time I was in high school, I was deemed the most popular teenager in America.

Since I was working so much, I didn’t really pay much attention to the issue of popularity at school. The John Hughes films I made were much closer my middle-school experience. When I was coming-of-age, California blondes were it. I was a freckled, auburn-haired kid, and I definitely didn’t feel bags replica confident in my appearance. In sixth grade, my mother made me a Hawaiian shirt out of fabric I had picked out. It was red and black with little flecks of gold. I loved it and saved it for picture day, when all the kids informed me that wearing red and black on Friday meant you were a whore. I didn’t even know what that meant.”

Mariah Nielson, curator and design historian:

“At 12, I switched from Waldorf to public school. As soon as the sixth grade started, I was acutely aware of the tension between girls and boys, and the competitiveness Longchamp outlet between girls. I quickly understood that boys ‘liked’ girls with big boobs, that wearing tight or revealing clothes got you more attention, and that Keds had to be crisp white. I couldn’t achieve any of these things, as I was flat-chested, wore oversize hand-me-downs, and lived on a dirt road.”

Lisa Lucas, executive director of the National Book Foundation:

“I went to an almost entirely white private school when I was young. Everyone wanted to be Punky Brewster, and meanwhile, I loved her black friend Cherie. There was always Longchamp handbags replica something that people were doing with their hair that I couldn’t do. I was never gonna look like the girls on the cover of The Baby-Sitters Club, but in seventh grade I switched to public school, where I was suddenly Longchamp handbags outlet surrounded by all these beautiful brown and black girls. I remember the ground shifting underneath me. What I had come up believing was hip changed in a minute, and I was in this real hurry to figure out how to do my hair and dress.

Luxury Replica brand Longchamp sets its eyes on UK

Longchamp

French luxury fashion house Longchamp handbags replica plans to open more stores in UK in order to expand its presence, considering the huge growth potential, Longchamp CEO Jean Cassegrain said.

“Currently, we have 18 stores in UK.There is a potential for us to open stores at new locations and there are still cities where we are not present,” said Cassegrain.

He said the Chinese economy is still growing, and more and more people consider buying luxury products due to higher incomes, adding he is confident with the company’s prospects in the Chinese market.

“In October, we will open a new store in Beijing, at a landmark shopping mall on Wangfujing Street,” he said, adding they are considering opening stores in second-tier cities such as Changsha.

The Paris-based Longchamp outlet opened its China flagship store at the Kerry Center in the heart of Shanghai on Thursday.

The store will present the widest range of the house’s collections in China, including women’s ready-to-wear, shoes, handbags replica, leather accessories, men’s collections and luggage bags replica.

The new store in Shanghai is a major investment and significant step for the brand, according to Cassegrain.

Apart from brick-and-mortar stores, Chinese customers can buy products via online platforms such as the official WeChat account of Longchamp bags replica. “It is our plan to continue developing online channels in China,” Cassegrain said.

Founded in Paris in 1948, Longchamp replica is still currently owned and run by the Cassegrain family, with its products ranging from handbags outlet, luggage, accessories, and shoes to ready-to-wear collections. It is available in 80 countries through a network of 1,500 points of sale.

Longchamp Replica to ramp up further its presence in UK

LongchampA fiercely independent family company with nearly €600 million in turnover and 70% of production exported. A brand of Longchamp handbags replica and accessories that for years has been the best known brand in France and a very strong bond with UK in terms of taste, style and business model. And yet, until five years ago, Longchamp – founded in Paris in 1948 – had a presence in our country that was still much less pervasive than in other European markets, although it’s profile has risen over the past decades.

“When, in 2011, the Cassegrain family proposed to me that I open an Italian branch and laid out their goals and ambitions, I though that it would be a difficult but not impossible challenge,” said Paola Patrone, country manager for Longchamp in UK. “The seriousness of the project was clear, as was the availability to make key investments right from the start, despite the fact that only five years before we had been in a full-blown economic crisis of consumption. So I accepted and today I think that we are already at a good point with respect to the goals that the founders/owners, and myself as well, want to reach.”
Definitive 2016 financial data aren’t out yet, but in 2015 Longchamp revenue rose 14% to €56 million. There’s likely to be an additional increase for the year just ended, which will bring revenue close to the €600 million mark.

“In 2011, Longchamp was only present in UK in some multi-brand stores with few products besides Longchamp handbags outlet. Today, we have six boutiques in Milan, Florence, Rome, Venice, Genoa and Portofino, all in prestigious locations, alongside luxury brands, and we are in about 100 other high-end locations,” Patrone said. “We have been growing uninterruptedly for five years and in 2016 revenue rose by 8.3%. A this point, UK is one of the major European markets for the brand.”

But our country is also important from a strategic perspective. “The handbags replica and accessories, which will always be Longchamp’s core business, are made in France, where we have six factories. But that’s not the case for the two categories introduced to give the brand more global breadth (it’s currently present in 80 countries). Pret-à-porter, which we show twice a year in Paris during Fashion Week, is all made in UK, and our shoes are 90% made in UK,” she says.

The boutiques are an important way to introduce our brand to foreigners: Italian customers make up about half of business, the rest are tourists from around the world.”

Longchamp’s best-seller is Le Pliage, the foldable nylon bag launched in 1993 and available in leather since 2012.
“Over time, we created Le Pliage bags outlet in every color and size, working with artist like Jeremy Scott,” recalls Patrone. The price (which starts from €80) makes it an excellent way to enter the Longchamp world. But we are perceived as a true luxury brand and with a strong skill in workmanship and the choice of material. It’s no coincidence that the best-sellers in our clothing line are leather jackets and pants. Longchamp also offers Longchamp outlet handbags that can cost thousands of euros depending on the size and material,” she said.

Being able to set the starting price at €80 is one of the advantages of being independent and owned by a very united family. Of not having outside pressure and being forced to drive up margins and revenues. “For the Cassagrain, the important thing is to grow in a healthy way, maintaining intact the price-quality ratio,” she concluded.

Longchamp replica history is about stylish bags and more

Longchamp, the traditional French luxury accessories and clothing brand famous for its nylon Le Pliage Longchamp bags, touched down in Los Angeles early this month to celebrate its decade-long relationship with the eccentric fashion designer Jeremy Scott.

Over the years, Longchamp has let Scott use Le Pliage as a canvas for a number of limited-edition designs inspired by his self-named ready-to-wear collections. The highly collectible bags replica have featured eye-popping graphics including brightly colored piles of pills, 1980s Madballs characters, Zodiac symbols and retro postcard images. A $370 “Greetings from Hollywood” design was released to coincide with the L.A. celebration and anniversary.

Longchamp1Founded by the late Jean Cassegrain in 1948, Longchamp is still a family business 60-plus years later, run by the second and third generations. I sat down with creative director Longchamp outlet Sophie Delafontaine and Chief Executive Jean Cassegrain (the founder’s grandchildren) while they were in town, to learn about the brand’s heritage, including the back story behind their father Philippe Cassegrain’s origami-like Pliage design, which debuted in 1993. Here are the take-aways.

“A lot of young men were smoking pipes at the time, and a lot of Americans were coming through Paris after World War II. At some point, Elvis Presley must have been through Paris and purchased the pipe,” Cassegrain said. “The name of the store was not Longchamp at first. It was a tobacconist, selling cigarettes, cigars, lighters and stuff like that. My grandfather was successful supplying the GIs in Paris, but when they went home he was left with an excess. So to give his pipes an identity, he decided to cover them in leather and stamp them with the Longchamp name, after the racetrack in Bois de Boulogne, since another company was already using the name Cassegrain.” In the 1950s, the company expanded into leather goods, then luggage and eventually Longchamp handbags outlet and ready-to-wear.

More than 30 million Le Pliage Longchamp bags have been sold worldwide, and it takes more than 100 steps to make each one.

A tote that folds flat, Le Pliage (French for “the folding”) comes in a range of sizes and fabrics including leather, nylon and canvas, all accented with a signature leather oval that snaps over the leather handles. On the brand’s website, you can customize your Pliage by choosing colors and monograms.

Longchamp2“Our father was the first person to have the idea to make luggage from nylon. And the first nylon he used was the nylon used by the French army for the floor of their tents. It was khaki-colored,” Cassegrain explains. “It’s not that unique to put crocodile or gold everywhere to make luxury,” he says. “Luxury is something [that is] well-suited to your need.”

Longchamp makes clothing to accessorize its bags outlet, not the other way around.

“I started with six or seven pieces — coats, jackets, very simple,” says Delafontaine. “Season after season, the collection has grown and now we also have shoes. I always start by designing the handbag collection first, which is different from most brands. I like to use leather and play with it. I make jackets that look like cashmere sweaters but are in lambskin so soft and light, you can fold them in your luggage, for example.”

Longchamp Atelier : Witness the making of a Paris Premier replica bag

Striding out from a sun-drenched Parisian café enveloped Longchamp bags outlet in her signature leopard coat, Alexa Chung totes an oxblood version of the Paris Premier bag in Longchamp’s fall 2016 campaign. The house knows full well the charm Chung has on any breathing female. Practically anything she wears, everyone covets — but there’s more to Longchamp’s latest bag addition than meets the eye.

In tandem with Paris Premier’s launch, the French leather goods house is setting up their very first Longchamp Atelier pop-up in Singapore. The open space lets you Longchamp outlet in on the know of the house’s 68 years of leather expertise and the love labour behind the elegantly sturdy structure Longchamp hanbags replica of the Paris Premier. Indeed, turning exquisitely tanned calfskin into a Paris Premier is no easy task: The bag passes through various artisans’ skilled hands of millimetre-accuracy before it’s truly complete.

lbagsSubtle touches of metal on leather, hand-stitched cheap Longchamp zipper pulls, leather folds in between the handles — the most diminutive details matter in the Longchamp workshop. Come 22 October, simply step into the space and discover the impeccable craftsmanship, laid bare for all to see.

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