Can’t find the right replica handbag? Just design it yourself

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When it comes to replica handbags, these days there are almost as many ways to jazz up your existing bag as there are new designs.In Selfridges’ vast accessories hall in London, you can buy a clip-on set of metal flowers from Louis Vuitton, multi-coloured jangling robots from Prada, and leather tassels at Ted Baker.What customers want, it seems, is a way to stamp a bit of individuality on their purchases. And one new counter at Selfridges will let you go a stage further.

At Mon Purse, an Australian brand, you are handed an iPad and samples of leathers, and given the chance to design your own handbag.”I was looking around for the perfect handbag and I just couldn’t find it,” explains Lana Hopkins, 33, the company’s founder. “And I was quite heartbroken, you know?”Wandering through a Sydney shopping mall one day in 2014, Ms Hopkins stumbled upon Build-A-Bear, a shop where you can assemble your own cuddly toy with some limited variables such as fur, colour and clothing.

Mon Purse’s customers can choose from nine different basic bag shapes

Although Ms Hopkins was rather older than the average customer, she found creating a teddy for her nephew gave her an extra emotional connection to longchamp outlet the product. And the idea for Mon Purse was born.Skip forward three years and Mon Purse now has eight outlets in Australia, three in the UK and two in the US, including a newly opened concession in Bloomingdales, San Francisco.

Customers then select colours, linings and hardware

Last December, buoyed by Christmas, it sold almost $2m (£1.6m) worth of bags, ranging in price from $75 for a simple pouch, to $620 for an extravagant tote.

‘Whiplash’The handbag industry is the latest retail sector to wake up to the possibilities of allowing customers to design their own product.And with people now increasingly used to having things their own way, be it configuring their own music playlists or choosing their exact sandwich fillings, industry insiders say demand for personally designed replica handbags is soaring.

Atelier’s Frank Zambrelli says customers’ own designs have surprised him and shown him how narrow his vision was of what works

The new wave of small companies set up to deliver customisation flip that model on its head.Mon Purse uses a visualisation tool based on 3D gaming technology, through which the customer can select size, leather texture, the type of metalwork, and shade of lining. The bag then takes approximately two to four weeks to manufacture.

Launched just seven months ago, 1 Atelier allows customers to combine colours from a carefully selected palette for the body, side panels, straps and pockets of 10 different replica longchamp bag designs.But if in the past buying something unique meant a price tag to match, now you can actually make the tailor-made item for less than the mass-manufactured equivalent, according to Mr Zambrelli, who was previously a designer at Chanel.

French luxury house Longchamp outlet has completed an year in Indian market and Sophie Delafontaine, the Artistic Director of the brand says that the Indian luxury market has surely seen a boom in the recent years and credit goes to well versed consumers.

“The Indian luxury market has surely seen a boom in the recent years. With the entry of some of the world’s most prestigious and sought after brands in the country, Indian consumers are well versed and exposed with this space. We see India as a market with great potential and are sure that everyone will identify and love the brand.” Delafontaine told IANS during her debut visit to India.

Delafontaine was immersed in the world of replica Longchamp from her earliest years. With her parents and two brothers, she lived above the tobacco store on boulevard Poissonniere where, in 1948, her grandfather founded cheap Longchamp, selling leather-covered pipes to Allied soldiers after the liberation of Paris.

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The brand launched their first store in Capital in July last year and the lady feels that the the brand’s craftsmanship on luggage, replica handbags, accessories, shoes and ready-to-wear collections, has done well with the Indian masses.

Replica Longchamp has completed its first year in India and the journey has been phenomenal so far. We have received immense love from our Indian consumers.”

“When we first came in, there were apprehensions about the awareness the brand held for the Indian consumer, however the reactions we have received have been overwhelming and a driving force for our decision to open doors in Mumbai, the fashion capital of India,” said Delafontaine by adding that they are looking forward to the opening of the Mumbai store now.

She also feels that India is an important market for her brand just like France, Britain, Dubai, Italy, Japan, US, Canada, Singapore, Spain, HongKong and Switzerland

“All our markets hold important significance for us, not merely in terms of numbers but in terms of the sentiment that our consumers invest in and the artistic aesthetics that we draw upon from each market that we enter. Every market brings us a fresh eye to our brand and products,” she said.

The brand symbolizes well with women who are independent, dynamic, strong yet feminine at the same time.

“She embodies an attitude and a state of mind that shows that she is free yet bound by tradition and values. The brand transcends age barriers and has something in the collection that would appeal to people from all age groups and walks of life. We also have a range specially designed for men. The same has been designed keeping in mind today’s young man who is dynamic and always on the go,” said Delafontaine, who was made a Knight of the Order of Merit in October 2010.

Longchamp Mints A New Billionaire Fashion Family Thanks To Iconic replica Handbags

Longchamp’s handbags Le Pliage handbags have long been aspirational purchases for women around the globe. Now the success of that classic French collection has turned the family behind Longchamp outlet into billionaires.

Back in 1948, Jean Cassegrain founded a simple leather goods company as a pivot from his father’s traditional tobacco business, naming his new line of products after the horse racetrack in Paris. 65 years later, his son Philippe now leads the Cassegrain family’s 100% ownership of replica Longchamp, a fashion accessories powerhouse that FORBES values at an estimated $1.5 billion (about 1.1 billion Euros).

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Longchamp’s sales have exploded in recent years as the company capitalizes on a surging affordable luxury fashion market. 2012 sales were 454 million Euros, up 16% from the year before and nearly 75% from 2009. And those sales are from all over the world. According to French newspaper La Croix, only 30% of cheap Longchamp’s revenue comes from its home country of France. An additional 30% is from the rest of Europe, the Middle East, and Africa, with 25% in Asia and 15% in America.

Jean Cassegrain, the founder, passed away in 1972, just a year after the company released its first women’s handbag. Philippe took over and expanded the business. The standout Le Pliage line of nylon and leather tote bags that can fold flat was first designed in 1993. The company has since expanded to purses, wallets, luggage, and accessories.

Today, Philippe remains chairman of Longchamp outlet, with his son Jean, 48,  elevated to CEO. His other children are also involved in the day-to-day operation: Sophie, 45, is artistic director and Olivier, 43, is the director of boutiques in the United States, where the company opened its first store on Madison Avenue in 1984.

The Cassegrain family is just the latest in a wave of new fashion billionaires. In the last two years, names like Tory Burch, Sara Blakely (Spanx), Renzo Rosso (Diesel Jeans), Nicolas Puech (Hermes), and Domenico Dolce and Stefano Gabbana (Dolce & Gabbana) have all made the cut. They join the ranks of established fashion moguls like Miuccia Prada, Ralph Lauren, Gerard and Alain Wertheimer (Chanel), and Giorgio Armani.

Dedicated follower of fashion——replica Longchamp

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For Jean Cassegrain,cheap Longchamp is a way of life. As he looked back, some of his earliest memories were centered on the business founded by his grandfather in 1948.

Walking down memory lane, he recalled visits to the replica Longchamp workshops in western France and his grandmother’s store on the Champs-Elysees in Paris.

“There were family discussions about new ideas, and later trips with his father to exhibitions and trade fairs around the world,” a profile supplied by the company stated.

Today, Cassegrain is the chief executive officer of the world-famous family-owned French fashion house in Paris. And he confessed that he never considered doing anything else.

With about 1,500 retail outlets and businesses in 80 countries,cheap Longchamp is a global blue-chip brand with a wide range of luxury collections, including handbags, luggage, accessories, shoes and ready-to-wear clothing.

Annual sales for the group reached 566 million euros ($633 million) in 2015, the latest financial figures the company released. This was an increase of 14 percent compared to 2014.

In China, local sales jumped by 30 percent during the same period, although the company did not release detailed numbers.

“We plan to open more stores in China to expand our presence,” Cassegrain said. “The Chinese economy is growing, and more and more people want to buy luxury products.”

Back in April, the company opened its flagship store in China at the Kerry Center in the heart of Shanghai. This marked an important milestone for the group.

“We are confident about Longchamp’s prospects in China,” he said.

In a far-reaching interview with China Daily, Cassegrain talked about the company’s growth strategy, his management philosophy and his passion for skiing.

How do you assess the prospects of your business in China and its economy?

We still have a lot of potential for growth. So far, we have 18 stores in China, but there is potential for us to open more at new locations. There are still cities where we are not present and where we could consider opening an outlet.

In general, the Chinese economy is still growing, and there are more and more people here who have achieved a financial level where they can buy luxury European brands. I think for Longchamp there are a lot of opportunities. We will continue to grow in the years ahead.

What are your investment plans in China?

The new store we opened on Nanjing West Road of Shanghai is a big investment and a significant step for the brand.

In October, we will open a new store in Beijing at a landmark shopping mall on Wangfujing Street. We are considering opening stores in second-tier cities that we are not present in, such as Changsha, in the coming months.

Who are your target customers in China and how will you attract them?

I think our brand is unique and that means we will be able to reach a wide range of people. We are not a niche brand, so we don’t focus on a specific category of client. Our customers in Europe can be teenagers, mothers, grandmothers or entire families.

It is difficult to pinpoint a precise category for our products. One of the reasons for our success is that we can sell to a large variety of people. The Longchamp range is very broad, with a lot of colors, shapes and price ranges.

How do we reach them? First, we open a store in the right location, to advertise our brand to the public. I think that is very important. Moreover, we have to use all the communication methods that we can, including newspapers, magazines and online channels, such as WeChat.