Luxury Replica brand Longchamp sets its eyes on UK

Longchamp

French luxury fashion house Longchamp handbags replica plans to open more stores in UK in order to expand its presence, considering the huge growth potential, Longchamp CEO Jean Cassegrain said.

“Currently, we have 18 stores in UK.There is a potential for us to open stores at new locations and there are still cities where we are not present,” said Cassegrain.

He said the Chinese economy is still growing, and more and more people consider buying luxury products due to higher incomes, adding he is confident with the company’s prospects in the Chinese market.

“In October, we will open a new store in Beijing, at a landmark shopping mall on Wangfujing Street,” he said, adding they are considering opening stores in second-tier cities such as Changsha.

The Paris-based Longchamp outlet opened its China flagship store at the Kerry Center in the heart of Shanghai on Thursday.

The store will present the widest range of the house’s collections in China, including women’s ready-to-wear, shoes, handbags replica, leather accessories, men’s collections and luggage bags replica.

The new store in Shanghai is a major investment and significant step for the brand, according to Cassegrain.

Apart from brick-and-mortar stores, Chinese customers can buy products via online platforms such as the official WeChat account of Longchamp bags replica. “It is our plan to continue developing online channels in China,” Cassegrain said.

Founded in Paris in 1948, Longchamp replica is still currently owned and run by the Cassegrain family, with its products ranging from handbags outlet, luggage, accessories, and shoes to ready-to-wear collections. It is available in 80 countries through a network of 1,500 points of sale.

Longchamp Replica to ramp up further its presence in UK

LongchampA fiercely independent family company with nearly €600 million in turnover and 70% of production exported. A brand of Longchamp handbags replica and accessories that for years has been the best known brand in France and a very strong bond with UK in terms of taste, style and business model. And yet, until five years ago, Longchamp – founded in Paris in 1948 – had a presence in our country that was still much less pervasive than in other European markets, although it’s profile has risen over the past decades.

“When, in 2011, the Cassegrain family proposed to me that I open an Italian branch and laid out their goals and ambitions, I though that it would be a difficult but not impossible challenge,” said Paola Patrone, country manager for Longchamp in UK. “The seriousness of the project was clear, as was the availability to make key investments right from the start, despite the fact that only five years before we had been in a full-blown economic crisis of consumption. So I accepted and today I think that we are already at a good point with respect to the goals that the founders/owners, and myself as well, want to reach.”
Definitive 2016 financial data aren’t out yet, but in 2015 Longchamp revenue rose 14% to €56 million. There’s likely to be an additional increase for the year just ended, which will bring revenue close to the €600 million mark.

“In 2011, Longchamp was only present in UK in some multi-brand stores with few products besides Longchamp handbags outlet. Today, we have six boutiques in Milan, Florence, Rome, Venice, Genoa and Portofino, all in prestigious locations, alongside luxury brands, and we are in about 100 other high-end locations,” Patrone said. “We have been growing uninterruptedly for five years and in 2016 revenue rose by 8.3%. A this point, UK is one of the major European markets for the brand.”

But our country is also important from a strategic perspective. “The handbags replica and accessories, which will always be Longchamp’s core business, are made in France, where we have six factories. But that’s not the case for the two categories introduced to give the brand more global breadth (it’s currently present in 80 countries). Pret-à-porter, which we show twice a year in Paris during Fashion Week, is all made in UK, and our shoes are 90% made in UK,” she says.

The boutiques are an important way to introduce our brand to foreigners: Italian customers make up about half of business, the rest are tourists from around the world.”

Longchamp’s best-seller is Le Pliage, the foldable nylon bag launched in 1993 and available in leather since 2012.
“Over time, we created Le Pliage bags outlet in every color and size, working with artist like Jeremy Scott,” recalls Patrone. The price (which starts from €80) makes it an excellent way to enter the Longchamp world. But we are perceived as a true luxury brand and with a strong skill in workmanship and the choice of material. It’s no coincidence that the best-sellers in our clothing line are leather jackets and pants. Longchamp also offers Longchamp outlet handbags that can cost thousands of euros depending on the size and material,” she said.

Being able to set the starting price at €80 is one of the advantages of being independent and owned by a very united family. Of not having outside pressure and being forced to drive up margins and revenues. “For the Cassagrain, the important thing is to grow in a healthy way, maintaining intact the price-quality ratio,” she concluded.

Longchamp replica history is about stylish bags and more

Longchamp, the traditional French luxury accessories and clothing brand famous for its nylon Le Pliage Longchamp bags, touched down in Los Angeles early this month to celebrate its decade-long relationship with the eccentric fashion designer Jeremy Scott.

Over the years, Longchamp has let Scott use Le Pliage as a canvas for a number of limited-edition designs inspired by his self-named ready-to-wear collections. The highly collectible bags replica have featured eye-popping graphics including brightly colored piles of pills, 1980s Madballs characters, Zodiac symbols and retro postcard images. A $370 “Greetings from Hollywood” design was released to coincide with the L.A. celebration and anniversary.

Longchamp1Founded by the late Jean Cassegrain in 1948, Longchamp is still a family business 60-plus years later, run by the second and third generations. I sat down with creative director Longchamp outlet Sophie Delafontaine and Chief Executive Jean Cassegrain (the founder’s grandchildren) while they were in town, to learn about the brand’s heritage, including the back story behind their father Philippe Cassegrain’s origami-like Pliage design, which debuted in 1993. Here are the take-aways.

“A lot of young men were smoking pipes at the time, and a lot of Americans were coming through Paris after World War II. At some point, Elvis Presley must have been through Paris and purchased the pipe,” Cassegrain said. “The name of the store was not Longchamp at first. It was a tobacconist, selling cigarettes, cigars, lighters and stuff like that. My grandfather was successful supplying the GIs in Paris, but when they went home he was left with an excess. So to give his pipes an identity, he decided to cover them in leather and stamp them with the Longchamp name, after the racetrack in Bois de Boulogne, since another company was already using the name Cassegrain.” In the 1950s, the company expanded into leather goods, then luggage and eventually Longchamp handbags outlet and ready-to-wear.

More than 30 million Le Pliage Longchamp bags have been sold worldwide, and it takes more than 100 steps to make each one.

A tote that folds flat, Le Pliage (French for “the folding”) comes in a range of sizes and fabrics including leather, nylon and canvas, all accented with a signature leather oval that snaps over the leather handles. On the brand’s website, you can customize your Pliage by choosing colors and monograms.

Longchamp2“Our father was the first person to have the idea to make luggage from nylon. And the first nylon he used was the nylon used by the French army for the floor of their tents. It was khaki-colored,” Cassegrain explains. “It’s not that unique to put crocodile or gold everywhere to make luxury,” he says. “Luxury is something [that is] well-suited to your need.”

Longchamp makes clothing to accessorize its bags outlet, not the other way around.

“I started with six or seven pieces — coats, jackets, very simple,” says Delafontaine. “Season after season, the collection has grown and now we also have shoes. I always start by designing the handbag collection first, which is different from most brands. I like to use leather and play with it. I make jackets that look like cashmere sweaters but are in lambskin so soft and light, you can fold them in your luggage, for example.”

Longchamp Atelier : Witness the making of a Paris Premier replica bag

Striding out from a sun-drenched Parisian café enveloped Longchamp bags outlet in her signature leopard coat, Alexa Chung totes an oxblood version of the Paris Premier bag in Longchamp’s fall 2016 campaign. The house knows full well the charm Chung has on any breathing female. Practically anything she wears, everyone covets — but there’s more to Longchamp’s latest bag addition than meets the eye.

In tandem with Paris Premier’s launch, the French leather goods house is setting up their very first Longchamp Atelier pop-up in Singapore. The open space lets you Longchamp outlet in on the know of the house’s 68 years of leather expertise and the love labour behind the elegantly sturdy structure Longchamp hanbags replica of the Paris Premier. Indeed, turning exquisitely tanned calfskin into a Paris Premier is no easy task: The bag passes through various artisans’ skilled hands of millimetre-accuracy before it’s truly complete.

lbagsSubtle touches of metal on leather, hand-stitched cheap Longchamp zipper pulls, leather folds in between the handles — the most diminutive details matter in the Longchamp workshop. Come 22 October, simply step into the space and discover the impeccable craftsmanship, laid bare for all to see.

lan